Getting Buy-In for Customer Stories — Whiteboard Friday
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September 21, 2024
19
Description
Howdy, Moz fans? On today's Whiteboard Friday, we're gonna tackle the toughest question in customer stories, far and away the biggest challenge we saw across 300 plus companies, and that's getting buy-in to do these things in the first place. How do you get customers to agree to be featured? How do you make the ask? How do you scale this and make it something that can happen beyond just you?
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